Author. Entrepreneur. Founder & CEO of Borgella Street Journal.

Pierre Poteau, Ph.D., is the founder of Borgella Street Journal, and author of Habit Sequencing, 86,400 Seconds a Day, and From Dreamer to Achiever. After his service in the Armed Forces, he set out to answer the question, why do some people with clear, attainable goals fail to achieve them? In his writing, Poteau relies heavily on research that he cites and names, and he closes every essay with a small, actionable step that readers can take.
Borgella Street Journal

Borgella Street Journal is a research-grounded magazine on habits, identity, time, and decisions. Every issue brings five long essays that build one argument, each backed by named studies and closing with one action you can take today. Read the free articles, subscribe to the full issues, and see for yourself how building a deliberate life works.
Books
Select a cover to learn more about the book.
Read the latest articles
- How to Focus When Your Phone Is NearbyYour phone doesn’t even need to ring for you to get interrupted. It just has to exist. You have set aside time to get work done. You know what you need to do. You’re ready… Read more: How to Focus When Your Phone Is Nearby
- The Cost of Being UndecidedNot making a decision feels like not making a decision at all, right? Well, not exactly. Not making a decision is making a decision to not make a decision. You have the feeling all the… Read more: The Cost of Being Undecided
- The Habit of BeginningThe hardest part of something is the beginning. It is not hard because it is difficult. It is hard because you have to accept you are not yet who you are becoming. A wooden desk… Read more: The Habit of Beginning
Today’s thought
Get one deliberate idea each week.
Short, research-backed essays on habits, time,
and discipline. Free






